One firm builds the site. Another does the SEO. The phone is nobody's job at all.
The SEO firm ranks him. His site has no click-to-call, so the mobile traffic bounces. Or the ranking works, the phone rings, he's on a job, nobody answers — and most people who reach voicemail never call back.
Every vendor did their job. He still got nothing. Nobody owns the join, so when it fails they all point at each other and the invoices keep coming.
We own it end to end: the site, the listings that get you found, the system that catches the calls you miss, and the follow-up that turns a quote into a job. One number to ring when something's wrong.